Hello, Clarice
Clarice is Altt’s proprietary augmented intelligence system. She doesn’t create ideas, she strengthens them.
Built directly into our studio workflow, Clarice helps us inform and support human creatives and turn their ideas into commercially-successful films. Her analysis sits alongside market and audience data to identify opportunities sooner, compare creative concepts more precisely, research in-depth creative comps and concepts, and strengthen the commercial analysis we share with potential buyers.
Identify issues with story, plot, character, pacing, tension, and more at every stage.
Search and compare against comps, scares, and psychology mechanics.
Apply data-driven insight with real audience testing to refine
Predict how effectively a film may engage audiences and where to amplify
We know that fear and emotion can never be reduced to numbers, and that’s not our goal.
Clarice’s role is to surface patterns and possibilities that help us make sharper creative decisions, not to replace instinct or artistry. The insight she provides is one lens among many - a way to move faster, test smarter, and bring more evidence to creative judgement.
We’re carbon-aware. Clarice runs locally to reduce energy use. Our team follows responsible AI practices, and all productions meet BAFTA Albert sustainability standards.
Clarice is in early development in collaboration with our AI advisor and fractional CTO, a specialist in large-language-model development. Together we are building a system that augments creative instinct with scientific precision. Over time, her analysis will deepen the feedback loop between audience data, creative decisions, and commercial value, helping Altt and our partners, and our mission to move from intuition to evidence.
Want to learn more about Clarice? Get in touch.