AI Statement
Last updated 30 September 2026
This statement applies to Altt Productions Limited ("Altt", "we", "us"), registered in England and Wales, company number 16061653, and to everyone who works with Altt, whether part of our core team or a freelance collaborator on one of our projects.
In keeping with our goal of transparency and fairness in everything we do, we want to address the use of AI in the company.
We see it as a practical tool that can support the way individuals work, but it’s critical that we’re cautious to not unfairly replace the people doing the work, reduce the quality of the work, or short-change ourselves by outsourcing tasks instead of learning new skills.
Our goal is to help our small-but-powerful team and the collaborators we work with do their best work responsibly and efficiently, while keeping creative decisions, credit, and accountability firmly in the awesome hands of humans.
Altt’s AI Use Guidelines
You may use AI to support thinking, but not to replace judgment. AI may be used to help with research, summarising or simplifying documents, organising information, testing ideas, or spotting patterns. It can help you think more clearly and reduce friction.
AI must not make decisions or read for you. Responsibility and final judgment must always sit with you. AI can “hallucinate” information or data that is not true or verifiable, even in content that has been uploaded or pasted, and frequently misinterpret nuance and context. This risk increases when outputs are simplified or reframed. Always require human verification before treating any AI-generated material as correct.
You may use AI to save time, but not to replace human creativity. AI may be used for administrative and analytical tasks such as organising drafts and outlines, identifying patterns in data, summarising notes, checking consistency, researching options for humans to choose from, assisting with planning, or helping quantify feedback.
AI must not replace creative labour. Stories, scripts, edits, performances, and creative direction must always come from people with experience, skill, and a point of view.
You may use AI for drafts and exploration, but not treat AI output as final. AI-assisted material may be used as a starting point, or to add depth and clarity to your existing ideas. Anything created with AI must be reviewed, edited, and owned by a human before it is shared or released. All published work must have clear human authorship and accountability.
You may cautiously use AI as an accessibility and support tool. We recognise that AI can be especially helpful as a support tool, including for neurodivergent team members and collaborators. Examples include summarising long documents, simplifying language, restructuring information, or reducing cognitive load. These uses are supported and encouraged when useful.
In these cases, AI must remain only an assistant and not an authority. All summaries and simplifications and restructures require human review before being relied on.
You may never use AI as an audience-facing creator. AI must never be used to generate original audience-facing visuals, audio, or other creative work intended to be perceived as fully human-authored. The word “audience” in this case includes film watchers and game players. We strongly prefer to not use AI to generate content that’s intended for other groups like potential investors and social media followers, so please check with your main contact at Altt before doing so.
There must be 0 instances of AI-generated content in the content that we sell or distribute to paying audiences. This includes final dialogue, graphics, etc.
You may never present AI-generated work in a misleading way. AI-generated or heavily AI-assisted work must not be presented in a way that hides or misrepresents its role in the content. You do not have to “confess” the use of AI in your work, but you must represent it accurately if it becomes relevant or you are asked.
You may never put confidential or protected information into unapproved AI tools. AI tools are not under NDA. Do not assume anything you input is private or protected. This includes scripts, contracts, personal data, partner materials, or anything covered by an NDA or reasonably assumed to be confidential or proprietary.
The only exception is a tool the Company has approved in writing for that material, and set up so that the provider does not use it to train its AI models. Even then, the material must be used in line with the rest of this statement.
You may never use other people's material for AI without their consent. You may use approved AI tools to help with work you could otherwise do without AI, such as analysis, summarising, or exploring alternative wordings, in line with the rest of this statement.
You must not use material created by writers, collaborators, or partners that Altt does not own for the purpose of building or improving AI without explicit written consent from the people who created it. That includes training or tuning a model, and using their material as an example in a prompt, a dataset, or a test set. Material Altt owns, such as work created for us under a collaborator agreement, may be used to build or improve our own tools.
Questions to Ask Before Using AI
Before using AI, we ask everyone who works with us to pause and ask themselves the following questions. If any of these are true, they stop and talk to us so we can make better decisions together as a team.
Could I clearly explain why I used AI for this task, and what role it played?
Could you explain how this use of AI is different from one that would cross an ethical or professional boundary?
Would someone else be able to reasonably understand or repeat this work later if needed?
Is your use of AI unfairly reducing your workload compared to others on the team?
Will anyone else see this work and reasonably assume you created it entirely on your own?
Would you normally ask another person for help instead of using AI? If so, would they be surprised or disappointed you did not ask?
If everyone used AI in this way, would it change the role, team, or work in a way we would be uncomfortable with?
If you did not use AI, would this accelerate the need to hire someone else?
If you used AI for this task, would you still be able to clearly explain the output?
Will using AI here stop you from learning something important for your career?
Remember Your Tools Are Your Responsibility
If you share it, you own it. AI can help you prepare and refine, but it cannot carry responsibility. Once something leaves your desk, the quality and accuracy and integrity of that work are on you. AI assistance is never an excuse for inaccuracy, introduced risk, or poor quality.
Remember The Journey Is The Point
Yes, AI can be a super useful tool - but your peers are super useful, super helpful and super knowledgeable!
Human interaction and cooperation are often a better solution and will always be preferred in those circumstances. Making movies is a labour of love, and we’re all here to grow together. The craft and the creative struggle are part of the experience - and are sometimes even the whole point.
Don’t let the robots do something that would be beneficial for you or someone else on the team to experience, or would give you a sense of pride.
Questions
If you have any questions about how we use AI, or about how it applies to your work with us, email info@alttproductions.com.
This document was created by Ashley with the help of Alex, Ollie, and (of course) AI.