The studio model is broken
Despite the fact that crew sizes and associated costs have nearly tripled, box office blockbusters aren't any more profitable.
Modern studio films involve more cast and crew than ever, on high minimum budgets, and under tight studio deadlines. This leads to underdeveloped scripts, poor planning, and costly mistakes - and that’s just the films that aren’t priced out of possibility before they even begin.
Avg credited crew size (pink) vs profitability for box office films with public budgets
Source: Stephen Follows
Meanwhile, when it comes to the horror genre…
Growth is projected to reach from $104B to $182B by 2031.
The genre yields the highest returns compared to other genres, up to 600% ROI.
Horror films have up to 97.5% lower budgets in comparison to other genres.
Fans spend up to 78.9% more per month vs other cinemagoers.
In fact, even one-star horror films perform better than three-star films in other genres!
Median Percent return on investment, horror (pink) vs Action, Romance, Drama, and SciFi
Sources: Stat Significant
Kaggle
It’s clear to see why Major studios want to make more fresh, high-concept horror. They just can't afford to.
Altt is the solution the industry needs. We're an incubator empowering passionate creatives to bring bold, original stories to life, at low costs with high franchise potential.
Agile Filmmaking: A Fresh Approach
Audience-tested scripts and stories
Agile prototyping and previsualisation
Proprietary tech for data-based creativity
Empowered, passion-led, full-time creative pods
Lean production crews for max efficiency
Strategic budgeting with fair pay bands
Less Shoot
Time on Set
50%
75%
Reduction
of Crew Sizes
66%
Savings
on Production Costs
the Science Behind the Scare
Fear isn’t random - it’s rooted in psychology, neuroscience, and audience behaviour. We analyse physiological responses, leverage data-driven insights, and refine our films through rigorous testing to craft the most effective scares. Our structured and tech-enabled creative process ensures every film we make isn’t just a story - it’s an experience designed to elicit fear in the most impactful way possible.
